But first, here’s how the complex name-change web was woven. The rebrand touches hotel, casino and F&B operations, and while the name has officially been changed, product modifications - which I’ll detail below - are ongoing at the center-Strip property. Playing the hotel name-game in Las Vegas requires a bit of history - and, of course, context - especially when it comes to the recent rebranding of Bally’s Las Vegas into Horseshoe Las Vegas.